Apple's latest ad for the Vision Pro showcases the device's visionOS UI and spatial computing applications.

The Vision Pro ad precedes the device's release, offering a glimpse of the UI, apps, and user interactions.

In the "Hello Apple Vision Pro" TV commercial, users engage with the device through eye and finger gestures, attending video calls and using various apps.

The ad, released ahead of the February 2nd sale date, features people wearing the Vision Pro glasses and experiencing its capabilities.

Tradition holds as Apple introduces its new product with the tagline "Hello Apple Vision Pro," displaying the device's exterior and interior views.

The exterior showcases faux eyes, light-seal cushions, and a strap, concealing two micro-OLED panels but presenting a single wide screen to the wearer.

User interactions are demonstrated, emphasizing app selection through eye movements and using finger gestures for actions like picking calls.

The on-device Digital Crown is highlighted as a control mechanism for enhancing the immersive experience.

The video describes the Vision Pro as seamlessly blending digital content with physical space, with a starting price of $3,499 in the US from February 2nd.

Apple analyst Ming-Chi Kuo reports 160-180,000 pre-orders, below the projected 400,000 sales, emphasizing the challenge of attracting third-party developers to create apps for the platform.